Comments on: 10 Days to a Better White Paper – Day 8: Writing for both the Quick Read and Close Read http://www.whitepapersolution.com/10-days-to-a-better-white-paper-day-8-writing-for-both-the-quick-read-and-close-read Providing White Papers, Information Marketing and Powerful Copywriting Fri, 30 Jul 2010 04:42:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Jim Lodico http://www.whitepapersolution.com/10-days-to-a-better-white-paper-day-8-writing-for-both-the-quick-read-and-close-read/comment-page-1#comment-121 Jim Lodico Thu, 02 Jul 2009 12:18:40 +0000 http://www.whitepapersolution.com/?p=255#comment-121 I think the summary or abstract partially depends on the paper and how it will be used. Considerations such as target audience, distribution methods can all come into play. At this point, I prefer to explain the pros and cons to the client and work together to determine a solution that works best for their specific situation. They key thing is that if you do use an executive summary/abstract, it needs to be direct, to the point and most important of all, engaging. The last thing you want the reader to do is read the summary and stop. I think the summary or abstract partially depends on the paper and how it will be used. Considerations such as target audience, distribution methods can all come into play.

At this point, I prefer to explain the pros and cons to the client and work together to determine a solution that works best for their specific situation.

They key thing is that if you do use an executive summary/abstract, it needs to be direct, to the point and most important of all, engaging. The last thing you want the reader to do is read the summary and stop.

]]> By: John White http://www.whitepapersolution.com/10-days-to-a-better-white-paper-day-8-writing-for-both-the-quick-read-and-close-read/comment-page-1#comment-120 John White Wed, 01 Jul 2009 21:31:03 +0000 http://www.whitepapersolution.com/?p=255#comment-120 I favor a Summary at the beginning of the paper, but I've stopped calling it "Executive Summary." Just seemed silly, the more I looked at it. I favor a Summary at the beginning of the paper, but I’ve stopped calling it “Executive Summary.” Just seemed silly, the more I looked at it.

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