Delivering Powerful White Papers on Your Schedule

When produced in-house, white papers pull upon critical company resources and can take months to complete. I’ll guide your project from start to finish with a proven process that minimizes company time and allows you to focus on your business. Your paper will be ready in days, not months.

On average, you’ll have your finished white paper, ready for distribution, in 2-3 weeks.

Here’s what you can expect:

The Process

1. Initial Consultation – Together, we’ll explore white paper opportunities. We’ll establish goals and objectives and develop a plan for moving forward. At this time we will determine your needs and develop a white paper solution designed to meet those needs.
2. Research – Once we’ve determined a topic and white paper objectives, I’ll utilize advanced research techniques to analyze information pertinent to the topic.
3. Interviews – Once I’ve developed a foundation, I’ll conduct interviews with IT professionals, engineers or other experts as needed. As a former journalist and teacher, I’m an expert at asking the right questions and efficiently gathering complex information with minimum distraction to your employees and staff.
4. The Outline – Armed with the knowledge to move forward, I’ll present an outline of the proposed white paper. The outline will demonstrate the direction of the paper and provide an opportunity to review and revise before moving forward. This important step saves you time because all major revisions are completed before the writing begins.
5. Writing the Paper – With an approved outline in hand, I’ll create compelling copy aimed at your target audience providing you with a highly persuasive marketing tool.
6. Publishing – Once finalized, I can advise on proven white paper design techniques. You can either utilize in-house designers to create your final piece or I can provide design and layout services. The choice is yours.
7. Success – With a powerful marketing tool in hand, I’ll help you develop a program to distribute and syndicate your white paper which meets your desired goals and objectives. From capturing leads to utilizing social media, I’ll work with you to get the maximum return from your white paper.

When I take you as a client, your project is my priority. If you’re thinking about starting a project, it is best to contact me as soon as possible so I can block dedicated time now.

Ready to Start? Contact me today today for a free consultation